Snap’s AR Enterprise Services (ARES) Expands with New Features and Partnerships
At its Partner Summit on Wednesday, Snap, the popular social media platform, provided an update on its AR Enterprise Services (ARES), a new initiative aimed at providing augmented reality tools and expertise to businesses that want to leverage Snapchat’s technology in their own websites and apps.
Shopping Suite: Revolutionizing E-commerce with AR
One of the key features showcased by Snap during the summit was its Shopping Suite, which includes several innovative features designed to enhance the e-commerce experience. These features include:
- AR Try-On: allows users to virtually try on products such as apparel, accessories, and footwear
- 3D Product Viewing: enables customers to view products from all angles and get a detailed look at their design and features
- Fit and Sizing Recommendations: provides personalized recommendations based on the customer’s body shape and size
Several businesses have already integrated Snap’s Shopping Suite into their e-commerce platforms, including Goodr, Princess Polly, and Gobi Cashmere. These companies have seen significant improvements in customer engagement and conversion rates, with Goodr reporting an 81% increase in customers adding products to their cart after using AR Try-On.
AR Mirrors: Bringing AR to Physical Spaces
In addition to the Shopping Suite, Snap also announced a new offering called AR Mirrors that aims to bring augmented reality features to physical spaces and events. This product is designed to enhance the in-store experience for customers, allowing them to interact with products and displays in a more immersive way.
Men’s Wearhouse and Nike have already tested AR Mirrors in their stores, with Snap citing studies that show brands using AR in stores are 82% more likely to be recommended and 85% more likely to inspire future purchases.
Collaboration with Coca-Cola: An AR-Enabled Vending Machine
Snap is also collaborating with Coca-Cola on an innovative project that combines the physical and digital experience. The company has developed an AR-enabled vending machine that allows users to control what’s on the screen using hand gestures. This prototype aims to create a seamless and engaging experience for customers.
Conclusion
Snap’s ARES initiative has made significant strides in providing businesses with the tools and expertise they need to leverage augmented reality technology. With its Shopping Suite, AR Mirrors, and partnerships with major brands like Coca-Cola, Snap is revolutionizing the way we interact with products and services.
As the e-commerce landscape continues to evolve, it’s clear that Snap’s ARES will play a major role in shaping the future of retail and customer engagement.
Related Articles
- The Future of E-commerce: How AR Is Changing the Game
- Augmented Reality in Retail: What Businesses Need to Know
- Snapchat’s AR Enterprise Services (ARES): A Guide for Businesses
By staying up-to-date with the latest developments in Snap’s ARES initiative, businesses can position themselves at the forefront of the augmented reality revolution.
Learn More About Snap’s AR Enterprise Services (ARES)
For more information on Snap’s ARES and its various features and partnerships, visit the official Snap website or attend one of their upcoming events.
