Instagram Rolls Out "Trial Reels" to Help Creators Test New Content
In an effort to give creators more flexibility and freedom, Instagram is introducing "trial reels," a new feature that allows users to test out new content by publishing videos that don’t appear to their followers. This innovative feature was first tested in May and is now being rolled out globally to everyone with a professional account on Instagram.
What are Trial Reels?
Trial reels are essentially a way for creators to experiment with new ideas, formats, or topics without having to worry about how their followers will react. By sharing trial reels with non-followers, creators can see what performs well and what doesn’t, all while keeping their main content fresh and engaging.
How Do Trial Reels Work?
To share a reel as a trial, creators simply need to toggle the "Trial" option after creating a reel. The reel will then be shared with non-followers, but won’t appear on their profile’s main grid or reels tab. This means that even if a follower sees a trial reel, it won’t affect their main content feed.
After 24 hours, creators can see how many views, likes, comments, and shares the reel received. They can then choose to archive it or post it to their profile to share it with their followers.
Benefits of Trial Reels
Trial reels are a game-changer for creators, as they can now test new content without risking alienating their followers. As Instagram VP and Head of Product Management Ashley Alexander explained in an interview with TechCrunch:
"We heard from creators that they just don’t always feel comfortable or they’re reluctant to experiment with different types of content because they’ve built up a follower base and they want to make sure they don’t alienate it."
Alexander also noted that trial reels can help creators who want to branch out into new areas, such as music or fashion, without feeling pressured by their existing followers.
Why is This Feature Important for Creators?
Trial reels are essential for creators because they allow them to take creative risks and experiment with new ideas. As Alexander stated:
"Creatives have lots of ideas and one of the worst things that can kill creativity is feeling pressure, or feeling like there’s repercussions for taking chances."
By giving creators the freedom to test new content without fear of backlash, Instagram is empowering its users to push boundaries and innovate.
What’s Next for Instagram?
Instagram plans to continue innovating and releasing features that help creators understand how they can make their content better and reach a wider audience. As Alexander said:
"Our goal is to innovate ahead of our competitors, and we want to help creators understand what’s working well and what isn’t."
This commitment to innovation and creator support sets Instagram apart from other social media platforms, such as TikTok, which currently doesn’t offer a way for users to experiment with different types of content.
Conclusion
The introduction of trial reels is a significant step forward for Instagram, demonstrating its dedication to empowering creators and giving them the tools they need to succeed. As the platform continues to evolve, it’s clear that Instagram is committed to providing its users with innovative features that help them grow their audiences and build successful careers.
Additional Resources:
- For more information on trial reels, check out Instagram’s official blog post: [link]
- Learn more about Instagram’s commitment to creator support: [link]
What are your thoughts on the new trial reel feature? Share with us in the comments below!
Related Stories:
- Instagram Launches "Professional Accounts" for Creators: Instagram introduces professional accounts, giving creators a way to showcase their work and connect with their audience.
- TikTok’s Creator Program: What You Need to Know: TikTok launches its creator program, offering creators tools and resources to help them grow their audiences and build successful careers.
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