For years, we’ve heard about potential use cases for virtual and augmented reality in business, particularly in manufacturing, field service, and product design. However, these technologies have yet to gain widespread adoption in the enterprise sector. The recent release of Apple’s Vision Pro (AVP) has sparked renewed interest in shifting these types of devices into the mainstream. But will it be enough to move the needle?
Defining a New Category
Apple prefers to refer to its Vision Pro as spatial computing or mixed reality, rather than virtual or augmented reality. This distinction is intentional, as Apple aims to create a new category that combines the best elements of both worlds. Whatever you call it, one thing is clear: the AVP has advanced the technology and created a pleasurable user experience.
Benefits for the Enterprise
So what does this mean for businesses? The Vision Pro offers several benefits over traditional devices, including:
- Eye tracking: Apple’s eye-tracking technology allows for more intuitive interactions and improved usability.
- Convergence of macOS and iOS: The AVP combines the best elements of both operating systems, creating a seamless experience across platforms.
Addressing Limitations
While the Vision Pro has its advantages, there are also some limitations that need to be addressed. For example:
- Tethered battery: The current design requires a tethered battery, which can be awkward and limiting.
- Limited app ecosystem: The AVP’s app ecosystem is still in its early stages, but it shows promise.
A Shot at the Enterprise
Despite these limitations, some investors believe that the Vision Pro has a shot at gaining traction in the enterprise sector. A recent survey by IDC found that 65% of IT pros are interested in the device, with around half saying they would definitely buy it.
- Ron Miller: Enterprise Reporter at TechCrunch
- Anthony Ha: Reporter at TechCrunch
- Lauren Forristal: Reporter at TechCrunch
- Kyle Wiggers: Reporter at TechCrunch
- Rebecca Szkutak: Reporter at TechCrunch
Conclusion
The Vision Pro is a significant step forward for virtual and augmented reality in the enterprise sector. While there are still limitations to be addressed, Apple’s device has the potential to shift these technologies into the mainstream. Only time will tell if it succeeds.
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